Five elements. One kernel. Logo, color, type, pattern, and voice derive from a single binary grammar: 1 = solid mass, 0 = carved void. The brand mark is not applied to architecture; it IS the architecture, abstracted to its primitives.
The mark is constructed from two primitives on a 27×40 viewBox. The "1" glyph is a vertical rectangle, proportion 1:4 width-to-height. The "0" glyph is a perfect circle, diameter 1.2× the rectangle width — biasing the kernel toward the void.
Gap between glyphs: 0.5× the rectangle width (5px). The 0 glyph overhangs the 1 glyph in diameter, making absence architecturally dominant over mass.
| Element | Form | Value |
|---|---|---|
| ViewBox | — | 0 0 27 40 |
| 1 glyph | Rect | W=10, H=40 (1:4) |
| 0 glyph | Circle | cx=21, cy=20, r=6 (ø=12) |
| Gap | Spacing | 5px = 0.5× W |
| 0 / 1 ratio | ø : W | 12 : 10 = 1.2 |
<svg viewBox="0 0 27 40" xmlns="http://www.w3.org/2000/svg">
<rect x="0" y="0" width="10" height="40" fill="currentColor"/>
<circle cx="21" cy="20" r="6" fill="currentColor"/>
</svg>All colors are empirically sourced from Hejazi-Jeddah built fabric (Al-Balad, rawashen, Mangabi limestone) and verified against DASC ADG_06. Palette is region-specific: Hejazi coastal only. Not transferable to Najdi, Asiri, or Eastern Province projects without regional calibration.
| Swatch | Name | Hex · OKLCH | Usage |
|---|---|---|---|
| Lime Render الجير | #EDE3D2 oklch(91% 0.023 76) | 50% | |
| Mangabi Coral مرجانية منقبي | #C9B89A oklch(75% 0.044 72) | 20% | |
| Faded Verdigris الزنجار | #7A9B8E oklch(62% 0.049 178) | 10% | |
| Bronze البرونز | #7A5C3F oklch(43% 0.070 58) | 10% | |
| Saj Walnut خشب الساج | #4A3220 oklch(26% 0.057 52) | 10% |
Gradients · Cool white (#FFF / #FAFAFA) · Najdi turquoise · Asiri Al-Qatt · Eastern Province cobalt tile · ACP / mirror glass · Saturated terracotta #B85535 · Polished marble references · Any color alpha used decoratively
SALASIL (سلاسل, "chains") is the practice's pattern language. Each repeating unit is one solid rectangle (1) plus one outlined circle (0). At five scales: type glyph, letterhead band, signage, facade, courtyard sequence. Removing the pattern from any one scale degrades the whole.
| Property | Value |
|---|---|
| SVG unit width | 36px (standard) / 18px (fine) |
| 1 element | rect x=2, y=4, w=4, h=8 |
| 0 element | circle cx=26, cy=8, r=4, fill=none |
| Animation | background-position-x: 0 → -36px |
| On dark sections | Fill/stroke: %23EDE3D2 |
| Usage | Every major section boundary |
.salasil {
height: 16px;
background-image: url("data:image/svg+xml, ... ");
background-size: 36px 16px;
background-repeat: repeat-x;
animation: salasil-scroll 16s linear infinite;
}
@keyframes salasil-scroll {
from { background-position-x: 0; }
to { background-position-x: -36px; }
}These are not swatches. These are the actual materials that produce the palette: Mangabi coral limestone, saj walnut screens, lime render off-white, Faded Verdigris copper detail.
"10 is an AI-native architecture practice in Saudi Arabia." — Public positioning
"10 designs strings, not objects." — Operational truth
Two true sentences. Both simultaneously true; neither replaces the other.
