Every project begins with two questions: what should be solid, and where should light pass through. We run the regulation, the programme, and the numbers before you spend a riyal on drawings.
An AI-native architecture practice in Saudi Arabia.
Every design decision is computationally derived and regulation-verified before a line is drawn.
10 designs strings, not objects.
A building is a sequence of 1s and 0s at five scales: glyph, frieze, signage, facade, courtyard.
The practice mark is the architecture. Every solid wall in a 10 project is an instance of 1. Every opening — window, door, court, oculus — is an instance of 0.
This is not symbolism. It is a design grammar: a system that produces buildings where the form and the identity are the same thing.
We verify your plot against MOMAH, SBC, and DASC ADG_06 before Phase 1 begins. FAR, coverage, setbacks, parking — calculated, not guessed.
Villa, multifamily, mixed-use, hotel. We set the room mix, the unit count, and the cost structure before you commission drawings.
Concept through construction documents. Validated building model for Amanah. All governed by the 12 operational principles of the 1/0 grammar.
Our Builder tool collects your project brief, runs regulatory checks, produces a cost estimate, and prepares an AI-ready design brief — before the first meeting.
All fees in SAR. Site Reading converts to full service — the fee is deducted if you proceed within 30 days.
Not aspirational. Each is testable at the drawing stage. If a design cannot pass all twelve, it is not a 10 project.
| 01 | Mass first, void second | Sculpted, not boxed. Every project deploys at least 3 of the 10 articulation moves. Plain cuboid is a hard fail. الكتلة أولاً، الفراغ ثانياً |
| 02 | 1/0 grammar | Straight is mass, curved is void. Every design element is one or the other, or a merge zone. Not symbolism — structural logic. قواعد 1/0 |
| 03 | Regulation before aesthetic | FAR, coverage, setbacks and parking are calculated before any form-making begins. Authority hierarchy: MOMAH → SBC → DASC ADG. اللوائح قبل الجماليات |
| 04 | Site reads first | Every project begins with a mandatory site reading: DASC character zone, solar orientation, prevailing wind, acoustic load, visual corridors. قراءة الموقع أولاً |
| 05 | Regional skin, constant kernel | The 1/0 kernel is fixed. Materials, palette, and articulation flex per DASC ADG zone. TRANSITIONAL register by default — contemporary, not pastiche. القشرة الإقليمية، النواة ثابتة |
| 06 | Mandatory curved void | Every project must contain at least one curved void visible at building scale: bowed-lintel opening, circular oculus, oval window, curved cantilever. الفراغ المنحني إلزامي |
| 07 | IFC before permit | All projects produce a validated building model (IFC 4.3) before permit submission. BIM execution plan drafted at Phase 0. Requirements confirmed with Amanah before design begins. IFC قبل الترخيص |
| 08 | Operations at 80% | 80% of design effort is operational: programme, structure, climate, code compliance. 20% is iconographic: the one bronze screen, the one carved oculus. العمليات بنسبة 80٪ |
| 09 | No borrowing | No hexagonal mashrabiya, no Persian girih, no Mughal jali. 10 operates five brand-derived panels built only from kernel elements. بلا استعارة |
| 10 | One arch type | Saudi-Najdi flat-shouldered segmental (R = W/6, spring line at 0.7× height). Roman semi-circular, pointed Persian, horseshoe — all forbidden. نوع قوس واحد |
| 11 | Viability before design | CAPEX, OPEX, and ROI calculated before schematic design begins. If the numbers don't work at Phase 0, the project does not proceed to Phase 1. الجدوى قبل التصميم |
| 12 | Document everything | Every phase transition is gated: views captured, analysis presented, client approved, git tagged. Nothing carries forward unresolved. توثيق كل شيء |
Run the Builder. We collect your brief, run the MOMAH and DASC compliance check, and confirm the plot can carry your programme.
Three massing options, each deploying the 1/0 grammar at site scale. Regulatory, financial, and brand compliance tested on all three.
Floor plans, sections, elevations. DASC character detail applied. IFC LOD 200 produced. Structural and MEP consultants coordinated.
Full BIM authoring. IFC 4.3 export and validation. Amanah permit package prepared and submitted via Balady.
Full CD set: architectural, structural, MEP. Final IFC delivered to client at handover.
Tell us the site area, the typology, and the budget. We run the regulation and the feasibility before the first meeting. No drawings until the numbers work.
